SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Ads announces new Editor features for ad extensions
  Sep 28, 2017 by Susan Wenograd

  Now available: Support for scheduling and Shared Libraries for call and location extensions

• Canonical tags gone wild
  Sep 28, 2017 by Patrick Stox

  What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights.

• Bug drops Sitelinks Searchbox from Google search results
  Sep 28, 2017 by Barry Schwartz

  Google is working on fixing a bug that has removed the internal site search box that typically appears with some search results snippets.

• Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales
  Sep 28, 2017 by Ginny Marvin

  Advertisers can upload offline conversion data from their CRMs into Bing Ads.

• 7 on-site SEO problems that hold back e-commerce sites
  Sep 28, 2017 by Pratik Dholakiya

  Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions.

• Google local finder rolls out website mentions matching your query
  Sep 28, 2017 by Barry Schwartz

  After a few weeks of testing, Google is now rolling out a feature that shows local listings can surface content available on local business websites.

• Amazon just upped the ante in the battle of the virtual assistants
  Sep 28, 2017 by Greg Sterling

  Smart speakers are the ‘gateway drug’ to smart home adoption.

• Make user-generated content your brand’s secret weapon
  Sep 28, 2017 by Digital Marketing Depot

  Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content. Join Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of demand generation at BirdEye, as […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

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SEO

SEM / Paid Search

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Author: Barry Schwartz

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