When most marketers think about Reddit, they view it as if it is a thing that shall not be named. Marketers have proclaimed time and time again that Reddit is a tough network to crack, and one that marketers can essentially ignore.
And now it is reporting as many users as Twitter. Reddit’s data shows that monthly active users had grown from 250 million in 2017 to 330 million in 2018.
Do you want to know who is influencing your audience? Do you want to know how to create better content for your audience? Do you want to stay in the know as it relates to the latest trends and insights?
Following the right subreddits can help you accomplish all of these goals.
What is a Subreddit?
A subreddit is a forum or thread within Reddit that allows users to focus on a specific interest or topic.
Subreddits are the backbone of the entire Reddit community, and the conversations range from comics and BBQ to world news and Bitcoin. Practically any topic you can think of has been or is being discussed somewhere on Reddit.
Over the years, I have watched brands leverage insights they gathered from Reddit to achieve marketing success. As a marketer, I have used Reddit many times as both a tool for inspiration, collaboration and distribution. Now before we get to the top Subreddits, it is essential that you understand how Reddit marketing works. Here is a quick take on Reddit Marketing:
Now that we have that out of the way let’s discuss the Subreddits that EVERY marketer needs to join. Here areeight subreddits that every marketer should know about and subscribe to:
/r/Marketing (188,000+ subscribers)
This should be an obvious one.
I wouldn’t say it is filled with game-changing information, but there are many members of this subreddit that you could learn a thing or two from around communications. One challenge with this subreddit is the constant flood of self-promotion and users pushing their own content.
That said, once in a while, you will come across some golden resources like this Social Media Sizing cheat sheet. And always look at the top posts for useful information.
Top 3 Posts of All Time:
/r/DataIsBeautiful (13,600,000+ subscribers)
This is one of my favorite subreddits, and I probably suggest you follow it whether you are in marketing or not. The information you can find here is a combination of both jaw-dropping and simply insightful.
For marketers, the benefit lies in our ability to understand how to make visual data more effective but also to understand what types of insights and data people are interested in. A quick scroll through the top posts will give you an idea of human interests and can help marketers understand what type of content they should be developing for their brands and clients.
Top 3 Posts of All Time:
/r/Funny (25,200,000+ subscribers)
This is one of those channels that you NEED to subscribe to if you are looking for a full Reddit experience. The content found in this subreddit is often hilarious (sometimes off-side) and always found here before it goes viral on sites like Facebook or Tumblr; this is where a joke becomes an Internet sensation, and a funny pic becomes a worldwide phenomenon.
Top SFW/r/Funny Post of All Time:
/r/Minimalism (362,000+ subscribers)
If you have a taste for minimalist living, art, and design, this subreddit is for you. It is filled with amazing photos and artwork that encompasses the heart and soul of minimalism. As marketers, it is vital that you have an understanding of what does and what doesn’t look good. You don’t have to obsess over it, but you should have a good understanding of aesthetics when you are reviewing a site, a campaign, or an advertisement.
Top 3 Posts of All Time:
/r/Writing (792,000+ subscribers)
If you are looking for a channel that can help improve your writing ability, this is the one. Thousands of people visit the subreddit every week to share tips and discuss best practices for crafting compelling stories. Discussions range from rules for short stories to strategies for character development. It is a great resource and one that every marketer can benefit from.
Top 3 Posts of All Time:
/r/Entrepreneur (561,000+ subscribers)
Of all the channels on Reddit, /r/entrepreneur tends to be the one at the top of my list for quality resources and information. It is not always filled with amazing insights, but when a good post is published, it is not just good — it is usually great. The posts shared on this subreddit tend to be very transparent in nature and highlight both the successes and failures of entrepreneurs from around the world. I have learned so much from this community and have shared my own story here as a way of giving back.
Top 3 Posts of All Time:
/r/BigSEO (34,300+ subscribers)
/r/BigSEO is a popular subreddit that works to foster growth and knowledge around SEO and inbound marketing. If you are new to the world of SEO, this subreddit is a must. Thousands of users visit this subreddit daily to share tips and advice for best practices around SEO. And topics range from SEO tips to link building. It is an excellent resource and one that every marketer can take advantage of!
Top 3 Posts of All Time:
/r/Copywriting (17,100+ subscribers)
If you are looking to improve your writing as a marketer, the /r/Copywriting issubreddit for you. This subreddit allows users to learn tips, tricks, and get advice around copywriting. Topics range from direct mail to fighting writer’s block. By gaining insights from this subreddit, you can write better copy and have a better shot at converting readers into customers.
Top 3 Posts of All Time
Conclusion
While it is easy to waste time on Reddit browsing through countless threads of hilarity and debauchery, time spent on Reddit doesn’t have to be time wasted.
Subscribing to the channels above and consuming the thousands of valuable insights uploaded daily can lead to epiphanies and breakthroughs. It can also lead to personal and professional development by providing you with more knowledge that can help change the way you approach your work or life. Reddit can help improve your content marketing strategy, help you write better copy, and allow you to test content ideas.
Reddit is a thriving and authentic community that marketers need to take notice of and embrace. If you are using it as a lurker to gain knowledge and insight, then subreddits are a great place to start. If you are looking to use Reddit as a channel to start promoting your brand and business, things get a bit tricky. It can be done, but it is not going to be easy. That is why I have spent the time researching and studying the brands that have cracked the code.
I would love to hear more about the subreddits you frequent and browse. Let’s keep it PG/SFW.
Comment below and let me know what channels you have subscribed to and why!
Google is sending out notifications for mobile-first indexing issues detected on your site. And in that notification it says “Google expects to apply mobile-first indexing to all websites in the next six to twelve months.” Yes, probably by the end of this year, all indexing will be done using mobile-first indexing at Google.
As I covered last night at Search Engine Land, Kyle Sutton shared a screen shot with me on Twitter of this new notification. We knew Google would begin notifying site owners via Search Console about mobile-first indexing issues. But I didn’t know Google would put a timeline on it.
The timeline is 6-12 months, so probably by the end of this year.
Here is a screen shot of the notification:
So I would take these notifications seriously if you get one. You have less than a year to make sure your site is ready for mobile-first indexing, if it has not yet been switched over.
That’s why diversifying your methods of increasing web traffic can offer better results. If you have multiple traffic sources, changing algorithms won’t completely halt your business. You will have a toolkit full of optimization strategies to keep your business running. Diversifying your web traffic can also be helpful in cases where there’s little scope for search engine optimization (for example, podcasts).
In this post, we’re going to look at effective strategies to grow your website traffic without SEO so you’re never left stranded by algorithm changes again. We’ll also look at practical tips you can start using right now, so you can get back in the game if your traffic has been low for a while.
Why Should You Try to Grow Traffic Without SEO?
You can generate substantial traffic from SEO alone, but not all traffic is equal. High-quality traffic (that includes users more likely to convert) offers better ROI, so you need to prioritize it.
Plus, if you aren’t an SEO expert, you may want to focus on other strategies to grow your website traffic efficiently.
This doesn’t mean you completely ignore SEO. All websites, irrespective of their niche, must follow the best SEO practices to avoid being penalized by Google and to ensure the site gets indexed.
The strategies we’ll discuss below can be a helpful addition to a pre-existing SEO plan.
Top Strategies to Increase Website Traffic Without SEO
1. Content Marketing
If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” In simple words, it’s a way to organically advertise your brand through high-quality content.
Content marketing strategies often include blog posts, podcast episodes, infographics, YouTube videos, downloadable PDFs, etc.
For instance, Toggl, a time tracking software company frequently uploads informative blog posts and research data about productivity, work-life, and career.
This attracts users interested in time management, productivity, and wellbeing in the workplace. When they read Toggl’s blog, they eventually discover Toggl’s time tracking app, among its other productivity tools. Some of these users convert, helping Toggl increase their website traffic and ROI.
Content marketing isn’t limited to blog posts. If you connect better through audio, you can try launching a podcast or host a webinar.
Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. You can experiment with one or more of these formats to see what works best for your audience.
2. Paid Ads
Content marketing is beneficial but it can take a lot of money, especially if you’re paying established writers to create original, well-researched posts for you.
Most of these projects also take weeks or months to show results, which isn’t a practical timeline for many businesses.
If you want quicker results with a budget you can control, why not try paid ads?
Paid ads can instantly generate hundreds, if not thousands, of clicks to your website. Plus, with new advertising and social media platforms appearing and innovating regularly, getting your ads in front of the right people is becoming easier than ever.
However, you don’t have to stick to the largest platforms for effective advertising. In fact, advertising on lesser-known platforms whose audience aligns with your products can be more effective in the long run.
For example, if your ideal customer includes teens who enjoy memes and weird stories, you’d have much better results by advertising on Reddit, rather than Facebook or YouTube.
Another option is dating apps. If your brand is focused on relationships or if you’re targeting young singles, advertising on dating apps like Tinder can help you find your target customers faster.
If you’re worried paid ads will take a lot of money, remember, you don’t need to spend $1,000 on your first day.
Test the waters with $5-$10 a day and see what happens. Do that for a week, just to learn how different media platforms work.
3. Social Media Strategies
One of the best ways to increase your website traffic is to meet your customers where they like to hang out. Like we discussed earlier, almost everyone is using social media today. Ramping up your social media marketing efforts can help you reach new users, develop brand awareness and increase website traffic.
How to gain website traffic through social media?
When it comes to social media, you can’t just barge into “conversations” and ask people to buy something from you or to visit your website.
Think about how you’d present your brand in real life when you meet an individual for the first time. Would you immediately talk sales in their face? How about providing details about your product/service without introducing yourself first?
Remember, users visit their preferred social media platforms for entertainment, not for being sold to.
To make sure your efforts are well-received, you need to provide value first and develop positive relationships with your potential “followers.”
You can do this by sharing informative posts like How-Tos, or posting fun photos of your employees, like this post from Casper.
Leave thoughtful comments on user-generated content
4. Link Building Strategies
When marketing teams talk about SEO, link building frequently comes to mind. When reputable websites link to your content, the algorithm favors your website and increases its rank on the search page.
Sounds helpful, but that’s not all.
Did you know link building can help you increase web traffic without relying on SEO?
Link building for brand awareness is a process where you focus your strategies on expanding your reach, putting your content in front of new users, and generating conversations around your brand.
This is more than just a casual backlink in a blog post. Link building for brand awareness takes more planning and resources, but the investment is worth the high-quality leads you’ll get.
Here are some tips for developing effective link building strategies to increase website traffic:
Engage with your audience: Create interesting, shareable posts and encourage your followers to respond and share your content.
Work with PRs: Recruit efficient PRs to help generate brand awareness and distribute your story to your desired audience.
Guest blog intentionally: Choose unique publications that align with your readers’ key interests and post guest blogs on their page.
5. Interact With Other Blogs
Guest blogging is an effective traffic-driving strategy aimed at leveraging somebody else’s audience to widen your brand’s reach.
Think about it: Somebody in your niche has a large, engaged following. Imagine if you could put your content in front of them. How much traffic could you drive to your website!
Why would someone publish your work?
Probably because you’re good at what you do.
Everyone is looking for high-quality content. If you can provide a well-researched, helpful post for free, people are often open to publishing it on their website. After all, it’s benefiting their audience at zero cost.
Why would you give precious content away for free?
It’ll help you gain access to hundreds, if not thousands of new users, many of whom could become long-term customers.
It’s a win-win situation, but you have to be careful how you approach it.
Start by searching for blogs and media publications that publish content relevant to your business. For example, if you run a recruiting company, publish content on business blogs read by people interested in the latest recruiting practices.
If you want to find blogs in your industry that are accepting guest posts, use the following search queries to see more specific results:
name of your niche + “write for us”
name of your niche + “submit guest post”
name of your niche + “sites that accept guest posts”
In addition, research online biographies of specific companies and bloggers. More often than not, their web profiles contain a handy list of sites where they’ve been invited to guest post. That’s a plethora of most fitting guest blog opportunities presented to you on a silver platter.
Then, send a request. Most websites will have publication guidelines you can follow. Follow these instructions carefully to increase your chances of publication.
There’s also the option of using blog comments as a way to generate traffic to your site.
How exactly do you go about using comments to generate traffic?
When leaving a comment, make sure you are adding something worthwhile to the discussion.
There is no use in leaving comments like “Awesome post!” or “Nice website!”
If someone posts a question, make sure you take the time to answer thoughtfully.
This showcases your expertise in the given niche and will encourage someone reading to click on your name and be taken through to your site.
If you read an article on a subject you don’t know very well, it would be imprudent to voice your own thoughts as fact. In this situation, you should simply ask questions. Then the website owner would be able to elaborate more on complex topics or complicated sections.
If you’re knowledgeable about a subject, feel free to contribute (e.g., suggest something, recommend a solution, answer a question). If you’re a novice, it’s best to ask questions. Powerful questions can bring you website traffic by encouraging blog readers to check you out.
Avoid embedding links in your comments. It comes off as a wretched attempt to plant your flag on someone’s lawn.
It’s okay to use your website’s link in the URL field when entering your name and email address, but your comment needs to add to the conversation or challenge an idea without lazy attempts at driving traffic to your blog.
Refrain from using the name of your business as your “commenting name.” Use your actual full name instead.
Using a random or fake name is a missed opportunity to build strong branding because your brand actually starts with your name. In fact, failing to use your full name will reduce your chances of the website owner approving your comment.
6. Email Marketing
If you read a few posts on digital marketing, email marketing would be mentioned in most of them. That’s because it’s still one of the most efficient ways to increase website traffic.
Email marketing lets you reach potential customers directly. It’s an ideal platform for building long-term relationships for improved customer loyalty. You can post questions, ask for feedback, introduce soft sales, and persuade customers for the “big buy.”
Here are some tips for effective email marketing to increase website traffic:
Be real: Share stories, post behind-the-scenes content, and solicit original user-generated content.
Offer value: Just like content marketing needs a high value to convert readers, emails and newsletters must provide value before they make an ask.
Include all your links: Make it easy to read and share your post. Include links to your social media profiles, latest blog posts, and sales page in every email you send.
7. Provide Excellent Customer Service and Ask Customers to Review Your Brand
Ramping up your social media marketing efforts to increase website traffic is useless if you offer poor customer service.
According to a survey, 42 percent of customers said they bought more after pleasant customer service experiences.
Think about it: Users complain on social media, you offer a prompt and polite response. What happens? The person starts respecting your brand.
Even when users complain privately via email, it’s important to offer the best possible service so they come back for more.
How can you offer great customer service?
reply promptly
offer as many suggestions for customer problems as possible
apologize when you make a mistake and offer coupons/refunds
If you consistently provide great customer service, you can request users to review your brand.
Platforms like Trustpilot and Yelp can be great for building positive reviews. Many users consult these websites before making a purchase decision, so having a solid profile can help improve your reputation.
Increase Website Traffic Without SEO Frequently Asked Questions
Is it possible to increase website traffic without SEO?
Yes. You can use a combination of social media marketing strategies and content marketing techniques to increase website traffic without SEO.
Are there ways to increase website traffic for free?
Guest blogging, posting on social media, and requesting user-generated content are some of the most effective ways to increase website traffic for free.
Can I increase website traffic through marketing without an agency?
You can use techniques like guest blogging and content marketing to engage audiences without relying on any agency.
What’s the best strategy to increase website traffic quickly?
Working on improving your social media strategies can help you connect with new users, develop brand awareness and drive organic traffic relatively fast.
Increase Website Traffic Without SEO Conclusion
You shouldn’t only rely on search engines to increase website traffic. Algorithm changes and SEO techniques become outdated quickly.
The strategies we discussed today can help you create a comprehensive digital marketing plan to increase website traffic effectively.
Whether you use one of these tactics in isolation, or you use all of them together, they can transform the way you attract customers.
Which traffic-driving strategy will you try today?
Burberry is one of the few, as far as I know, that currently show 3D images in the Google search results. Remember last May, Google announced 3D image support, with AR features? It showed a demo of it in the live results. Well, now Burberry is live with them for some of its products.
Essential Retail first covered this saying “Burberry has launched a new augmented reality (AR) shopping tool, linked to Google search technology.”
Glenn Gabe found examples of this in the search results, the “view in 3D” button:
Here is the bag on my office desk:
They make shoes also:
Here’s another example of Burberry using AR with 3D objects in the Google SERPs. Works extremely well. Just placed these sneakers in front of me on the floor, was able to turn them, view different angles, etc. Again, this could be HUGE for Google. pic.twitter.com/KNjoqQiEsi
Trends come and go. Bell bottom jeans, Rubix cubes, flannel. How are you supposed to keep up with it all?
This is even more of a puzzle in a digital world. Trends don’t stick around for a decade or a year. Sometimes things change overnight.
Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates.
Luckily, Twitter trending topics are an up-to-the-minute resource for staying on top of what’s hot. You’ll learn what people are talking about, how they’re feeling, what they’re wondering about, and what’s the general buzz. From that, you can build campaigns and content around topics that matter.
What Are Twitter Trending Topics and How Do They Work?
Have you seen Twitter trending topics as you scroll the news or check out the latest updates from your favorite content creators?
Under Twitter trending topics in the “What’s Happening” section, you’ll see not only popular tweets that are being reshared and commented on over and over again but also a synopsis of the stories and headlines associated with those tweets to give you some context.
Twitter uses data based on your interactions and what you’ve liked and followed to share tweets and topics that Twitter thinks you’ll be most interested in. This is especially helpful because what’s trending in your networks and with your friends may not be what’s trending on the other side of the country or world, or even what different demographics are talking about.
To find your trending topics, click on the “For You” link on the website or magnifying glass icon on the Twitter app. Then you can use the tabs to explore certain trending topics and figure out which bandwagons you can hop on, which conversations you can contribute to, and where you can focus your marketing efforts.
8 Ways to Use Twitter Trending Topics
You can use Twitter trending topics to give you insights into what’s going on in the world and help you understand your target market’s interests so that when you reach out, you speak directly to what’s important to them.
1. See What’s Popular in Your Niche
By default, Twitter is going to show trending topics tailored to your interests. This will be even more specific when you are active on Twitter. If you’re already active in following and interacting with content related to your niche, you’re going to start seeing trending topics that reflect those interests.
This can also be a gut check for you as you try to figure out what people are talking about and what’s important to them right now. You may feel like you know what the big topics of the day are: TV shows, products, music, and more are, but you need validation.
This is especially useful if you aren’t personally in the same demographic or interest group as your target market. You may not already know what the hottest trends are.
2. View Related Tweets to See Users’ Opinions on the Topic
Once you start getting an idea of what’s trending, you can dive deeper to find out how people are reacting and feeling about a topic.
Oftentimes, trending topics reflect news stories or happenings around the world. In addition to seeing those headlines, you can explore real-world tweets from users.
The big picture here is that every topic is nuanced and primed for avariety of emotions. Those real tweets can serve as an unbiased focus group, where you can hear from your target market about the trending topic.
3. Check the Trending Topics Frequently to See What’s Consistently Trending
In addition to seeing what’s new and happening in the world, Twitter trending topics can help you see what’s consistently trending. By checking in regularly, you’ll start to get a feel for what is remaining popular, rather than just being a flash in the pan.
Some trends come and go in a blink of an eye, while others start to frame our conversations and drive our narratives. They start to really become part of who we are and what’s happening in our lives.
You can get a handle on those more foundational trends by checking on Twitter trending topics regularly. When you start to see the same (or related topics) coming up frequently, you can use those topics for pillar content.
4. Identify and Avoid Downward Trending Topics
On a similar note, you can use Twitter trending topics to help you see what’s losing momentum. As we get busy with our marketing agenda, we can lose touch with what’s going on in the day-to-day lives of our target market.
As we sit down to create a marketing campaign, it’s easy to look backward and think about what’s been working for others or what’s been discussed over the past few weeks or months.
However, by the time your content or ads roll out, is that still going to be the hot topic? Short of a crystal ball, it can be difficult to know if a topic will still be trending in the next week or month. Twitter trending topics can be the place to forecast trends.
Are the tweets growing in emotion, passion, and frequency? Is the conversation growing or waning? Is the conversation dying down? Are fewer people tweeting about it as time goes on? Is that topic not regularly making the Twitter trending topics list?
Steer clear of declining topics in your upcoming content and lead generation to avoid being out of date or yelling into the wind. (You can also cross-reference with Google Trends to see if topic searches have increased or decreased as well.)
There’s a lot of major news and topics that roll through every day. Are people in your area talking about it? How do they feel about it? How is it impacting them?
You will be able to see local Twitter trending topics by interacting with local events and allowing Twitter to access your location on the desktop or app. Twitter can then use your location to share area-specific trending topics.
This is great to engage with and even lead the conversations regarding those topics. Be involved.
6. Identify Connected Keywords and Hashtags
Growing your awareness of Twitter trending topics can not only give you general feelings about the latest things going on in the world, but it can also give you specific insights into keywords and hashtags that people are using surrounding those topics.
Which words and phrases are people using in regards to those topics? What are they specifically not using? You can learn a lot from researching top tweets.
If you are creating pay-per-click ads or keyword-driven ads, knowing those natural keywords and phrases can help you lean into those.
If you are creating a social media campaign, knowing those hashtags can help you reach that same audience.
7. Content Ideation
When you’re not sure what to write about, turn to Twitter trending topics for some inspiration. Here you can pick up tips about what people are talking about.
Keep in mind that you don’t have to write about the specific topics that come up in those trending tweets but may serve as inspiration. What are the general concepts that your target audience seems to be talking about a lot?
For instance, maybe every four years, it’s the Olympics that are drawing everyone’s attention. You don’t have to mirror the same stories that everyone is sharing, but now you know that those anecdotes of inspiration and perseverance are popular with your audience.
8. Take a Stand
Sharing a broader vision can bring authenticity and humanity to your brand. As you are seeing certain news stories dominate the Twitter conversation day after day, don’t be afraid to share some of those words of justice, hope, and change.
You don’t have to reshare or retell the stories to jump into the conversations. Speaking to the issues that your target market is truly passionate about can help you feel relatable—and can work for the greater good by sharing resources or education.
Bringing new value and insightful thought to a conversation can help you generate notice, helping increase your brand awareness and following. Just tread lightly here and don’t try to appear to fit in, when it’s obvious it’s not OK for brands to chime in.
Why Are Trends Important in Marketing?
If only you could guess what your target market was going to want in the coming days, weeks, months.
To create campaigns that speak natively to your target audience, you’re going to have to be aware of what’s trending. What are they thinking about? What are they likely to be thinking about in the future?
It’s impossible to read your audience’s minds, but careful research can help you stay aware of the topics that matter the most to them.
On the other hand, one of the worst ways to waste time, money, and energy in your marketing is to create an amazing campaign or piece of content that falls flat by not connecting with your audience in authentic ways that matter to them.
Being timely and relevant are two of the most important ingredients in any digital marketing effort. Use Twitter trending topics to help you stay abreast of what’s happening, and capitalize on topics that work!
You can find out what’s trending on Twitter by going to the “Explore” section on the desktop or mobile versions. For the app, you can click the magnifying glass icon to access what’s currently trending.
How do you find local Twitter trending topics?
Twitter will show you local trending topics if you have your location turned on in the privacy settings. You can also search for tweets coming from specific geographic locations using advanced search settings.
How can I use Twitter trending topics in marketing?
Twitter trending topics give you specific insights into what real people are talking about and thinking about. You can find out what’s growing and declining in popularity and use these topics to inform your SEO, content, ad, lead generation, and social media strategies.
How are trending topics related to keywords?
Twitter trending topics reveal the stories and concepts that people are talking about, as well as real-world tweets about those topics. These tell you the words and phrases people are using to speak and search about those topics.
Conclusion of Twitter Trending Topics
Twitter is more than just a place to check the latest news or updates. You can dive deeper and find out what your target audience is interested in. That’s a powerful insight that can drive your content marketing and social media marketing strategies.
Make sure that as you are following Twitter trending topics, you remain engaged with your niche so that the Twitter algorithm can continue to show you more about that area of interest. Dive into geographical areas to learn more about local audiences and opinions.
Let this research drive what and how you talk about key issues in your content, website, social media, and more. You may even learn something new!
What trending topics have you recently discovered?
For the past couple of weeks, people have been showing me a feature in Google search that shows expandable snippets in a carousel format. Kind of like expandable sitelinks of some sorts. I thought I saw this before, but it was actually something Bing launched a few months ago, not something Google was testing.
We have seen numerous ski lifts of all sorts at various Google offices over the years. This one here is from the Zurich office and has skis on them, plus if you look inside, there is a phone for conference calls. Yes, you can do calls from this ski lift if you want to.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
Last week, we reported that the performance report in Google Search Console for the dates of August 23rd and 24th had missing data. We were hoping Google would be able to retrieve and backfill the data, but it seems the data is lost forever and will not be backfilled.
So now there are some SEOs asking if it makes sense for you to replace your HTML title tag with the title Google selected to show in the Google search results. John Mueller from Google said no, don’t just do that blindly – if it makes things better for your users, sure but don’t assume Google’s algorithms are right here.
