Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Closed-Loop Marketing: A Recipe for Growth
Sep 29, 2017 by Digital Marketing Depot
The buyer’s journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion. - 7 on-site SEO problems that hold back e-commerce sites
Sep 29, 2017 by Pratik Dholakiya
Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions. - Artificial intelligence is changing the rules of account identification
Sep 29, 2017 by Peter Isaacson
Columnist Peter Isaacson takes a look at how AI-powered intent data is transforming the way B2B marketers approach their Account-Based Marketing programs. - 5 metrics to measure the success of Facebook videos
Sep 29, 2017 by Sweta Patel
From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing on Facebook. - Affiliate marketing strategies for success during the holidays
Sep 29, 2017 by Adam Weiss
The holidays are just around the corner and will be in full force before we know it. Columnist Adam Weiss outlines key strategies to help you prepare and get your affiliate marketing on track this season. - Canonical tags gone wild
Sep 29, 2017 by Patrick Stox
What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights. - System 1 Research launches a VR testing tool for shopping
Sep 29, 2017 by Barry Levine
But, until VR is indistinguishable from reality, the question is whether it can offer a valid environment for real-world marketing tests. - Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase
Sep 29, 2017 by Barry Levine
In this new field, the surveyed tools offer different approaches to understanding customers’ incentives and problems.
Online Marketing News From Around The Web:
Analytics
Business Issues
Content Marketing
E-Commerce
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Social Media
Video
Go to Source
Author: Amy Gesenhues
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The post Marketing Day: Facebook video metrics, affiliate marketing strategies & canonical tags appeared first on Scott.Services Online Marketing News.
source https://news.scott.services/marketing-day-facebook-video-metrics-affiliate-marketing-strategies-canonical-tags/
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