SearchCap: Bing Ads tracking, Google Home screen & Google Fred

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show
  Sep 29, 2017 by Greg Sterling
  Can Google Home emerge from Amazon Echo’s shadow?
• Targeting featured snippet and ‘People also ask’ SERP features
  Sep 29, 2017 by Marcus Miller
  Wondering how to obtain the elusive “position zero” in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.
• The trouble with ‘Fred’
  Sep 29, 2017 by Kristine Schachinger
  Columnist Kristine Schachinger argues that Google’s shift towards less transparency with SEOs and webmasters isn’t beneficial to anyone — even Google.
• Search in Pics: Google balloon statues, a Fiat Polski car & massage chair
  Sep 29, 2017 by Barry Schwartz
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Polski Fiat car: Source: Instagram Google massage chair: Source: Instagram Google balloon statue art: Source: […]
• Bing Ads adds URL tracking parameters for locations & extensions
  Sep 29, 2017 by Ginny Marvin
  The {TargetID} parameter also now captures more click source information.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

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SEM / Paid Search

Search Marketing

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Author: Barry Schwartz

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