SearchCap: Google expands featured snippets, voice search ranking study & Rand Fishkin moves on

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google expands featured snippets, voice search ranking study & Rand Fishkin moves on appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Barry Schwartz

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The post SearchCap: Google expands featured snippets, voice search ranking study & Rand Fishkin moves on appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/searchcap-google-expands-featured-snippets-voice-search-ranking-study-rand-fishkin-moves-on/

Daily Search Forum Recap: February 28, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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The post Daily Search Forum Recap: February 28, 2018 appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/daily-search-forum-recap-february-28-2018/

BuzzFeed CEO Jonah Peretti Discusses Success on Social Media by @martinibuster

BuzzFeed CEO Jonah Peretti shares insights on finding success with social media and explains why other businesses dependent on Facebook may lose their footing.

The post BuzzFeed CEO Jonah Peretti Discusses Success on Social Media by @martinibuster appeared first on Search Engine Journal.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Roger Montti

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The post BuzzFeed CEO Jonah Peretti Discusses Success on Social Media by @martinibuster appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/buzzfeed-ceo-jonah-peretti-discusses-success-on-social-media-by-martinibuster/

Study: 11 voice search ranking factors analyzed

Some of the findings confirm and some upend conventional wisdom.

The post Study: 11 voice search ranking factors analyzed appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Greg Sterling

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The post Study: 11 voice search ranking factors analyzed appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/study-11-voice-search-ranking-factors-analyzed/

Programmatic problems: Fixing a broken market

Contributor Chris Liversidge describes the current crisis of confidence in programmatic advertising and suggests remedies that should be implemented.

Please visit Marketing Land for the full article.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Chris Liversidge

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The post Programmatic problems: Fixing a broken market appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/programmatic-problems-fixing-a-broken-market/

How to overcome unique B2B digital marketing challenges

Contributor Stoney deGeyter understands that folks marketing a B2B business have unique requirements. Here are several ways to overcome common obstacles and attract business.

Please visit Marketing Land for the full article.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Stoney deGeyter

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The post How to overcome unique B2B digital marketing challenges appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/how-to-overcome-unique-b2b-digital-marketing-challenges/

Google Search Update: Featured Snippets for Multi-Intent Queries by @MattGSouthern

Google is updating search results with a new type of featured snippet designed for queries that have multiple interpretations.

The post Google Search Update: Featured Snippets for Multi-Intent Queries by @MattGSouthern appeared first on Search Engine Journal.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Matt Southern

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source https://news.scott.services/google-search-update-featured-snippets-for-multi-intent-queries-by-mattgsouthern/

Unit economics: The foundation of a good SEM campaign

Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions.

The post Unit economics: The foundation of a good SEM campaign appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Kevin Lee

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The post Unit economics: The foundation of a good SEM campaign appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/unit-economics-the-foundation-of-a-good-sem-campaign/

Here’s why you should absolutely join us at MarTech

Connect with your martech tribe at The MarTech® Conference, April 23-25 in San Jose, CA. Score $350 in savings on All Access Passes when you book by March 17. Register today! Hope to see in you in San Jose!

Please visit Marketing Land for the full article.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Marketing Land

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Report: Amazon grabs Ring for more than $1B

Company makes smart home security cameras and other devices, adding to Amazon’s growing hardware portfolio.

Please visit Marketing Land for the full article.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Greg Sterling

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The post Report: Amazon grabs Ring for more than $1B appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/report-amazon-grabs-ring-for-more-than-1b/

Multifaceted featured snippets begin rolling out in Google search results

Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries

The post Multifaceted featured snippets begin rolling out in Google search results appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Michelle Robbins

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The post Multifaceted featured snippets begin rolling out in Google search results appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/multifaceted-featured-snippets-begin-rolling-out-in-google-search-results/