The Trade Desk launches its ‘Next Wave’

Demand-side platform The Trade Desk is out this week with what it says is the biggest product launch in its history. So big, in fact, that it describes the launch as its Next Wave.

There is a new level of artificial intelligence called Koa that the Ventura, California-based firm says offers more effective insights than its previous AI implementation. And Megagon is the Transformers-like name that describes a new user interface to present these insights.

But the key addition, in terms of additional functions, is The Trade Desk Planner. VP of Client Services Kathleen Comer told me it is intended to simplify the planning and buying of ads, and it does this primarily through the use of first-party data.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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