Scott Services: Microsoft Bing Usage and Revenue Stats (New Data)

Bing launched in June 2009. Developed and operated by tech giant Microsoft, the search engine has generated early customer traction. Today, Bing holds less than a 3% global market share.

Yet in a market dominated by Google, Bing is the second most popular search engine worldwide. And it’s increasingly used in Microsoft products such as Cortana.

Overall, Microsoft’s search business is growing. The company brought in a revenue of $7.74 billion from search advertising in the 2020 fiscal year.

Read on to find out what Microsoft Bing’s current place in the search engine market looks like. Here’s a breakdown of what we’ll cover:

Key Bing Statistics

Bing gets more than 1 billion visits each month.
Bing is the second largest search engine worldwide, with a 2.71% market share.
Microsoft generated $7.74 billion in search advertising revenue in the 2020 fiscal year.
Bing is available in 105 languages and 238 countries.
Bing has a market share of 36.96% among US console users.

Bing market share

Bing currently has a 2.71% share of the worldwide search engine market. Bing’s cut of the market has increased by 11.06% since 2019.

Bing’s market share peaked at 3.63% in 2014. Google, the industry leader, currently has a market share of 91.95%.

We’ve charted Bing’s global market share worldwide since 2009:

Year	Market share
2009	2.3%
2010	3.46%
2011	3.57%
2012	3.09%
2013	3.36%
2014	3.02%
2015	2.79%
2016	2.76%
2017	2.82%
2018	2.44%
2019	2.7%
2020	2.71%
2021	2.32%

In the desktop search engine market, Bing has a global market share of 6.84%. Bing’s share of the desktop search market has grown by 41.03% since 2019, increasing from 4.85%.

By comparison, when it comes to desktop searches, Google has a market share of 86.22%.

Here’s a table showing Bing’s share of the desktop search engine market worldwide since 2009:

Year	Market share
2009	2.32%
2010	3.53%
2011	3.74%
2012	3.35%
2013	3.66%
2014	4.37%
2015	4.13%
2016	4.36%
2017	5.07%
2018	5.48%
2019	4.85%
2020	6.15%
2021	6.78%

Bing’s most successful market is console users. Searches carried out on Xbox use Bing by default.

The search engine holds a 26.97% worldwide share in the console search market. Bing’s share of console searches has slightly declined, from 30.82% last year (2020).

Here’s a table showing Bing’s market share among worldwide console users since 2012:

Year	Market share
2012	1.06%
2013	1.87%
2014	16.6%
2015	21.34%
2016	18.82%
2017	31.65%
2018	35.57%
2019	29.88%
2020	30.82%
2021	26.97%

Source: Statcounter GlobalStats.

Bing market share in the US

Bing has a market share of 6.25% in the US search engine market. Bing’s market share has shown a slight decline since 2018 when it held 6.8% of the US market.

Here’s a table containing Bing’s US search engine market share (across all device types) since 2009:

Year	Market share
2009	5.91%
2010	7.97%
2011	8.24%
2012	8.58%
2013	9.62%
2014	9.9%
2015	8.49%
2016	6.7%
2017	6.57%
2018	6.8%
2019	6.13%
2020	6.63%
2021	6.22%

Among console users, Bing has a market share of 36.96% in the US. Bing accounted for close to half (45.66%) of US console searches in 2018, so the market share has declined slightly.

Here’s a table showing Bing’s share of the US console search market since 2012:

Year	Market share
2012	1.87%
2013	2.97%
2014	22.09%
2015	29.3%
2016	26.55%
2017	40.15%
2018	45.66%
2019	39.27%
2020	40.14%
2021	36.96%

Source: Statcounter GlobalStats.

Bing revenue

In the 2020 fiscal year, Microsoft registered $7.74 billion in search advertising revenue. An increase of 1.47% from $7.628 billion in 2019.

Not all of this can be attributed to Bing. Microsoft owns a variety of additional search ventures. The company search business includes Microsoft Advertising, as well as several external partnerships (e.g. with the Verizon Media Group).

Here’s a table with Microsoft search advertising revenue since 2016:

Fiscal year (ends on June 30)	Search advertising revenue
2016	$5.428 billion
2017	$6.219 billion
2018	$7.012 billion
2019	$7.628 billion
2020	$7.740 billion

Sources: Microsoft, Statista.

In how many languages is Bing available?

Bing is available in 105 display languages as of February 2021.

Source: Bing.

In how many countries is Bing available?

Bing is available in 238 countries.

Source: Bing.

Bing visits

Bing registered 1.034 billion total visits across desktop & mobile in January 2021. A slight decrease from 1.067 billion visits a month earlier, in December 2020.

Here’s a table showing the number of total monthly visits to Bing since May 2019:

Date	Number of total visits
May 2019	1.034 billion
June 2019	998 million
July 2019	998 million
August 2019	965.5 million
September 2019	950 million
October 2019	963.5 million
November 2019	915.5 million
December 2019	930.5 million
January 2020	917.5 million
February 2020	849.5 million
March 2020	918.5 million
April 2020	931 million
May 2020	936.5 million
June 2020	930 million
July 2020	982 million
August 2020	1.006 billion
September 2020	986 million
October 2020	1.021 billion
November 2020	1.012 billion
December 2020	1.067 billion
January 2021	1.034 billion

Sources: Statista, SimilarWeb.

Ranked 35th: global internet engagement

Bing is ranked 35th in global internet engagement as of February 2021. In the US, Bing is ranked 15th.

Source: Alexa.

Bing average daily usage

Visitors to the Bing website spend an average of 3 minutes 14 seconds on the site each day.

Source: Alexa.

Bing number of app downloads

The Microsoft Bing Search app was downloaded 155 thousand times in January 2021, across iOS and Android platforms combined.

Source: Sensor Tower.

US customer satisfaction with Bing

Bing has a customer satisfaction score of 71/100 among American internet users, according to the American Customer Satisfaction Index.

Bing’s score on the index has decreased slightly in recent years, from 73/100 in 2018.

Google currently has an index score of 79.

We’ve charted Bing’s US customer satisfaction score since 2010:

Year	American Customer Satisfaction Index
2010	77
2011	82
2012	81
2013	76
2014	73
2015	72
2016	75
2017	73
2018	73
2019	72
2020	71

Source: American Customer Satisfaction Index.

Conclusion

That’s all for my list of Bing stats.

Microsoft is a public company. So a good chunk of the information in this guide was directly available.

That said, Bing is a tiny fraction of Microsoft’s overall business. And it can be hard to find data specifically relevant to Microsoft’s search engine. By compiling this collection of statistics in one place, I hopefully helped you get a more complete picture of Bing in 2021.

Now I’d like to hear from you.

What do you think of this Bing stats roundup? Is there anything you’d like to see added?

What do you think the future holds for the popularity of Bing? Could the console market fuel wider growth, or is Google just too dominant?

Whatever it is, feel free to leave a comment below.

The post Microsoft Bing Usage and Revenue Stats (New Data) appeared first on Backlinko.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Brian Dean

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Scott Services

Friday 5 March 2021

Microsoft Bing Usage and Revenue Stats (New Data)