Thom Craver (@thomcraver) invited me to his NYC office at CBS Interactive, so this was special, doing a vlog at a real TV network. Thom is the Lead SEO Analyst at CBS Interactive, specifically within the CBS News division. He works with the editors of the network for all the content that goes up online and on the air.
He started in SEO over two-decades ago and did everything from running his own agency to working in-house as an SEO. He has worked with many well-known SEOs including Jim Boykin at Internet Marketing Ninjas, Mike Grehan at Acronym, and with Lee Odden at TopRank Marketing. He said working with these individuals has helped him learn so much. We spent a bit of time talking about the past, which I enjoyed, I am not sure if you all did.
Thom explained how he finds it somewhat interesting that he knows how targeting, ads, personalization and all of that works. So when it comes to people reading news, seeing political ads, being targeted with specific video content and so on – he knows how to think when he sees it. We SEOs and marketers should understand that and help educate our families about how to really look at this type of content and ads. This is not just about Google search, there is Google News and Google Discover that really customizes what you see. He said some people blame him because he works at a news agency.
Schema is his favorite child right now in SEO. He said it is about Google understanding words on a page and what concepts those relate to. Google understands mostly of what searchers are looking for and if Google can understand your content better, Google will reward you he said. Thom said that with schema, he said everyone really wins with implementing schema. I then brought up those who might argue with that and we had a good conversation on that topic.
You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.
Forum discussion at YouTube.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)
For more SEO, PPC, internet marketing news please check out https://news.scott.services
Why not check out our SEO, PPC marketing services at https://www.scott.services
We’re also on:
https://www.facebook.com/scottdotservices/
https://twitter.com/scottdsmith
https://plus.google.com/112865305341039147737
The post Vlog #40: Thom Craver At CBS Interactive On News Bias In Google & Is Schema A Win-Win appeared first on Scott.Services Online Marketing News.
source https://news.scott.services/vlog-40-thom-craver-at-cbs-interactive-on-news-bias-in-google-is-schema-a-win-win/
No comments:
Post a Comment