WFA to brands: Go beyond GDPR for online data transparency

The World Federation of Advertisers (WFA) has issued a manifesto calling for brands to put their customers first when processing data.

The global group issued its plea today, a little over a month before the compliance deadline for the General Data Protection Regulation (GDPR), a sweeping set of rules that govern how entities handle European citizens’ data.

[Read the full article on MarTech Today.]

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About The Author

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Robin Kurzer

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