Marketing Day: Google AdSense issues, social predictions for 2018 & programmatic ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Survey: 66% of consumers want brands to take social and political positions
  Jan 12, 2018 by Greg Sterling
  Survey from Sprout Social found liberals were more likely to reward or punish brands for taking public stands.
• For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem
  Jan 12, 2018 by Ginny Marvin
  AdSense has made some changes in the way it buys ads on the Google Display Network that are impacting monetization for some publishers.
• From breaking down walled gardens to augmented reality adoption: Five predictions for social in 2018
  Jan 12, 2018 by Laura Collins
  What’s in store for social media marketers in the new year? From Instagram’s dominance to growth in AR, columnist Laura Collins predicts the trends that will shape 2018.
• ‘Consent is unworkable’ for programmatic ads in the era of GDPR
  Jan 12, 2018 by Barry Levine
  PageFair says the current digital ecosystem is dying, and here’s how to fix it.
• Can autonomous stores catch on?
  Jan 12, 2018 by Barry Levine
  These unmanned physical stores are being tested and launched, as are technologies replacing humans. But will shoppers want them?
• Facebook moves to ‘fix’ the News Feed by de-emphasizing commercial content
  Jan 12, 2018 by Greg Sterling
  The company said it’s trying to prevent posts from “businesses, brands and media” from crowding out “the personal moments that lead us to connect more with each other.”
• Report: Google to step up reviews of YouTube premium videos
  Jan 11, 2018 by Ginny Marvin
  Sources say content posted to YouTube Channels included in the Google Preferred advertising will get added scrutiny.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

• 6 Email Template Design Tips You Should Always Follow, AWeber
• Clients are ‘running before walking’: Confessions of an agency exec on Amazon’s media business, Digiday
• Facebook, Google, Amazon: Which Ad Channel Is Right for Your Brand?, Practical Ecommerce
• How Content Marketing Can Save Your Digital Marketing Strategy, Content Marketing Institute
• How to Incorporate Amazon into Your Digital Strategy, 3Q Digital
• Shopping app use jumped 54% in 2017, Mobile Marketer
• Think Twice About Automating Your Marketing, CMS Wire
• What’s the Future of Email? Questions and Answers for 2018, MarketingProfs

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues

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