Helpshift adds a GDPR compliance tool

Compliance with the upcoming General Data Protection Regulation (GDPR) by a brand and its vendors is going to be a dance of expectations.

To take one example: There’s news from customer support platform Helpshift, which has announced a new GDPR compliance capability for its platform.

Also unveiled were a Real-Time Operations Dashboard and access to Helpshift’s chatbot support by Zendesk users. Founded in 2011, Helpshift provides B2C customer support for mobile web, apps and website chat.

The GDPR compliance is based around a new Issue Redaction Tool that will allow brands to comply with user requests, such as providing a customer’s record of personal data, removing customer data or fulfilling similar requests.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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