Adobe announced this week a variety of new Experience Cloud features, including the introduction of commerce-based, accessible microservices.
Director of Commerce Program Errol Denger told me that these 20 microservices are flexible, portable small programs offering such functions as shopping cart, wish list and inventory query. He said that Adobe is the first provider of marketing-focused clouds to offer these functions as microservices.
Each microservice consists of a business object, business logic and connectors between business and commerce platforms, and the services support unlimited loads.
Through microservices, these commerce functions are available with identical messaging, user flow and functions across Adobe’s clouds, and the client companies that use Adobe’s platforms can modify them via JavaScript in order to make messaging or user flow conform with their brand.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
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