Google is back to testing numerous ways of paginations on the desktop search results page. We covered some of these before but the testing is getting heavier now, or at least it appears to be. The tests include showing the more results button on desktop, like it does on mobile. Also showing page two, three, four, etc results as you scroll.
More Results on Desktop
In April, Google launched the more results button on mobile search results. Google then maybe began testing (or maybe it was a bug) showing the more results button on desktop. Over the past week or so, numerous people starting see the more results button on desktop again and in some of my tests, I was able to replicate it.
Here is what it looks like:
This is what you should see, the normal pagination:
Here are more screen shots:
@rustybrick @glenngabe All the tests today. ‘More Results’ instead of page 2, 3, 4 pic.twitter.com/nVFCkY72Ca
— Rick Talbot (@rtalbot55) June 7, 2019
@rustybrick @glenngabe Google is displaying mobile like #MoreResults in #Desktop search!
Looks like a #DesignTest?
My Location: Chennai
Do you see something like this at your location? pic.twitter.com/hON3VCWDTu
— Manikandan N (@SEOSouravMani) June 6, 2019
Infinite Scroll
Like I covered a few days ago, Google is testing infinite scroll results that have these Googley divider bars. I am seeing numerous variations of this. Here are some screen shots:
@seo_theory @rustybrick @JohnMu Google SERP Pagination updated: You can’t switch directly from page one to page 4.. now you can see 50+ results on same page with the new “read more” button. pic.twitter.com/lCv8FC33EM
— Nabeel Ahmed (@SEOPractical) August 15, 2019
New interface rolled out by @Google? @rustybrick @methode @glenngabe @JohnMu. Showing 2nd page result in the same page in desktop., am I late to the party or is it new? pic.twitter.com/X9j2ZuRfOI
— Kiran (@ukiran_2) August 12, 2019
Seems there are a couple of variations Barry.
The test I saw has a circle around the page number. pic.twitter.com/bsk2lxCEcR
— Andrew Åkesson (@andrewakesson) August 12, 2019
Bigger Fonts
Yes, Google is also testing bigger fonts like I reported yesterday.
Here is the normal size font (click to enlarge):
Here is the larger font (click to enlarge):
Snippet Placement
And more tests with Google testing placing the URL above the title and snippet, also with a favicon on desktop.
@rustybrick Have you seen this? An entire SERP, paid and organic, with URL’s above the title tag. Interesting to see if this is a test for URL importance. pic.twitter.com/8qDUdk6dtX
— Giovanna Angulo (@GioVanessaAng) August 14, 2019
So yea, lots of tests or bugs going on right now – however you want to call them.
Forum discussion at the tweets above.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)
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