Soapbox: Gratitude is essential right now

I didn’t always buy into gratitude practice. I thought it was naive and corny — akin to the “Live Love Laugh” signs you see at Hallmark stores.

But acknowledging the good around us can be a key component in improving mental health and approaching our work from a positive and productive place.

Gratitude doesn’t mean ignoring the truth of what’s happening. Nearly everyone is suffering in some way.

I had a bit of an anxiety breakdown the other day, so I talked to my therapist, who reminded me of the power of gratitude.

What do we, as digital marketers, have to be grateful for?

• We work in digital, meaning the hit we take won’t be as severe. Many of us can still find ways to make money.
• We’re more acclimated to working from home, even if we haven’t before, because of our comfort with technology.
• The marketing community is tight. I’ve seen multiple posts about how people are trying to help each other out. It’s incredible to see.
• Our customers and clients doing their best to stick with us, even when they’re struggling.

Think of the ways in your personal lives that you’re grateful, as well. Hold onto those things.

And remember that we’re all in this together.

Soapbox is a special feature for marketers in our community to share their observations and opinions about our industry. You can submit your own here.

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Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

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About The Author

Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s worked with Fortune 500 companies and boutique businesses alike. Throughout her content marketing career, she’s directly managed the creation of 200-plus content campaigns, led the strategy for 20-plus clients, and run the 30-episode podcast Ask Amanda About Marketing.

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