This week, we may have had a larger Google update roll out around December 11th, before that a possible Google Analytics bug. Google expanded BERT to 70+ languages but still impacted 1 in 10 of queries for where it is implemented. Google News revamped a bunch of stuff around top stories, it now uses BERT and other machine learning. You also do not need to be included in Google News to show in Google News. That means Speakable markup works for none Google News sites. Google News Publisher Center was updated and news content comes from the web. Google Search Console now reports on errors where you incorrectly tag a URL. Google Search Console now shows more specific errors around job postings. Google will provide more guidelines around pagination with rel=next/prev being gone. Google Translate shows photos for what it is translating. Google is teasing local service ads for realtors. Google is testing the black ad label on desktop for local ads. Google is testing a review carousel in the local pack. Bing does webmaster outreach for crawling issues. Bing has to determine the cost/value of a ranking improvement change. Bing says you need to be okay with not being perfect if you use machine learning. Alexis Sanders made a new SEO game that is fun to play. This weeks’ vlog was with Ben Cook from Perficient Digital on site migrations. That was this week in search at the Search Engine Roundtable.
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This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)
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