Marketing Day: Smart speaker marketing, responses to NYT’s Facebook report, AMP adoption

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• 7 inspiring email templates
  Dec 20, 2018 by Digital Marketing Depot
  Email allows marketers to reach their buyers at the scale of their business, and forms a critical part of how marketers create the personalized experience that buyers demand. Integral to both campaigns and 1-to-1 communications, email is a main vehicle for sharing content, product information, and education with your customers.
• Why one marketer thinks smart speakers have their work cut out for them
  Dec 20, 2018 by Greg Sterling
  Rebecca Stone, LiveRamp’s VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential.
• 3 ways customer data drives more impactful brand experiences
  Dec 20, 2018 by Mike Sands
  Fostering customer trust and creating a plan for onphysical and digital stores to co-exist are important strategies to leverage.
• Facebook on NYT data sharing report: We did nothing wrong
  Dec 19, 2018 by Chris Sherman
  After today’s publication of an article in the New York Times detailing an investigation that uncovered more than 270 pages of Facebook’s internal documents and involved interviews with more than 60 people, Facebook and Microsoft are sharing their points-of-view about how they were portrayed.
• Two years on, mixed reports on AMP adoption
  Dec 19, 2018 by Chris Sherman
  The open source project that enables Web pages and ads to load nearly instantly is being adopted at a slower pace than advocates expected.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues

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