Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Pinterest opens up wide-format Promoted Videos to all advertisers
Aug 8, 2018 by Amy Gesenhues
Launched in May to a limited group of brands, the max-width video ad units are now available to all advertisers via Pinterest’s Ads Manager. - Ramp Up Your Amazon Ad Game: 5 tips for success
Aug 8, 2018 by Digital Marketing Depot
Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92 percent of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon’s growing ad opportunities? - How Bing is enhancing search and apparently growing as a result
Aug 8, 2018 by Adam Dorfman
Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here’s why the underdog search engine is worth another look. - Marketing analytics platform CaliberMind launches ABM Converter
Aug 8, 2018 by Barry Levine
The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a fraction of the time or cost. - Bridg announces ‘first CDP’ for brick-and-mortar retailers
Aug 8, 2018 by Barry Levine
Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed ones. - Swrve’s new platform enables ‘payload’ targeting and triggering
Aug 8, 2018 by Barry Levine
The company says this is the first real-time use of granular data within an event for defining audiences and deciding when to send messaging. - Report: Amazon internal data suggest ‘voice-commerce’ virtually nonexistent
Aug 8, 2018 by Greg Sterling
Contradicting consumer surveys, article claims only 2% of device owners have made purchases through smart speakers this year.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Debra Mastaler
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