Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Report: Google continues to gain global smart speaker share
Aug 15, 2018 by Greg Sterling
Amazon is still the global leader, but its market share has been eroded by new competition. In the US, it still has a 70 percent share. - Digitas report: Brand loyalty is at risk with voice-based purchases
Aug 15, 2018 by Barry Levine
The problem, says the marketing agency, is that most users will buy the first option presented by a voice agent. - Forget me not: 3 steps to make your PPC ads more memorable
Aug 15, 2018 by Purna Virji
What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions. - How to increase your PageSpeed in WordPress
Aug 15, 2018 by Dave Davies
With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed. - Why you’ll benefit from fully funding your core brand terms on Amazon
Aug 15, 2018 by David Hassler
You may be wondering why you’d want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money. - Pinterest says it will attract some 50M back-to-school shoppers this season
Aug 15, 2018 by Amy Gesenhues
Kohl’s, DSW and The Children’s Place are among the retail brands running back-to-school ads on Pinterest this year. - Analysts say Amazon’s advertising business will surpass AWS by 2021
Aug 14, 2018 by Ginny Marvin
Amazon’s ad revenue is on track to more than triple in the next couple of years, according to Piper Jaffray. - Report: Traditional methods of personalization don’t work for millennials and Gen Z
Aug 14, 2018 by Robin Kurzer
The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen Z.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Debra Mastaler
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