Advertisers who want to use Bing Ads to promote the sale of cryptocurrency, the digital asset such as Bitcoin and others, are not going to be able to do so in June. Bing announced they will be disallow cryptocurrency advertising on their platform.
In June, Bing Ads will implement this change to our financial product and services policy globally and then will begin enforcing this policy in “late June to early July,” they said.
Why? Bing said they are simply not regulated and pose a risk to their searchers. Bing wrote:
We are always evaluating our policies to ensure a safe and engaging experience for our Bing users and the digital advertising ecosystem. Because cryptocurrency and related products are not regulated, we have found them to present a possible elevated risk to our users with the potential for bad actors to participate in predatory behaviors, or otherwise scam consumers. To help protect our users from this risk, we have made the decision to disallow advertising for cryptocurrency, cryptocurrency related products, and un-regulated binary options.
Forum discussion at Twitter.
This post was pre-written and scheduled to be posted today, I am currently offline.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)
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