Brands attempting to be “real” and “human” often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right.
The post Brands strive for authenticity as audiences turn a skeptical eye toward ads appeared first on Marketing Land.
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This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Peter Minnium
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