SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Report: Google Assistant bests rivals for questions answered and overall accuracy
  Apr 27, 2017 by Greg Sterling

  Cortana was second for questions answered, Alexa second-best for accuracy.

• What your paid search KPI says about you
  Apr 27, 2017 by Andy Taylor

  Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities?

• Bing Ads rolls out Merchant Promotions for Shopping campaigns in US
  Apr 27, 2017 by Ginny Marvin

  The program, coming out of pilot, spotlights offers in Bing product ads.

• IAB: Paid search was 48 percent of total digital spend in 2016
  Apr 27, 2017 by Greg Sterling

  Spending declined on the desktop but grew by nearly $6 billion overall because of mobile.

• Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains
  Apr 27, 2017 by Ginny Marvin

  The settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains.

• Keyword tiering: A systematic way to juggle your AdWords priorities
  Apr 27, 2017 by Jacob Baadsgaard

  Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business.

• 4 critical touch points to reach consumers and deliver an effective ad campaign
  Apr 26, 2017 by Digital Marketing Depot

  Marketers and advertisers understand the importance of reaching consumers wherever they are— sometimes even before consumers get there themselves. Preemptive planning, tracking preferences and behavior, targeting, SEO, modern-day campaigns have tried it all in an effort to be seen and heard by their ideal consumer. For success in today’s digital marketing world, you need a […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

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Author: Barry Schwartz

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