This is Part 2 of a three-part series. Part 1 can be found here.
Once you are booked on a podcast, brush up on the host’s website, bio and about page.
Listen to recent podcast episodes so you can get a feel for the types of questions being asked, learn a little bit about the host and ask about audience demographics. You have an opportunity to speak with someone who is going to listen to you for 20 or 30 minutes of their time — you must make an impression!
Before the podcast interview, the host or one of their representatives will typically contact you to chat about what they want to cover on the podcast. If they don’t reach out to you, you should contact them and ask if you can schedule a time to talk about what they would like to discuss on the show.
Some will want the interview to be organic and won’t share the angle they are planning to focus on; some will strategize your interview so that you both can tailor a message that will best help the podcast audience.
As an example, when I was interviewed on Phil Singleton’s podcast, I…
[Read the full article on Search Engine Land.]
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.
About The Author
Sherry Bonelli has 19 years of digital marketing experience. She specializes in SEO, Reputation Marketing, Social Media, Content Marketing, Retargeting and Display Advertising and other integrated digital marketing strategies that help make local and national businesses successful online. She LOVES combining digital strategies to get results! Sherry holds a Master of Internet Marketing and is a frequent speaker at industry events and webinars. She is also a contributing guest columnist on leading digital marketing websites. As a SCORE mentor for the SCORE East Central Iowa chapter, she enjoys volunteering her time to help small- to medium-sized business with their digital marketing strategies. Sherry is the owner of early bird digital marketing, a digital marketing agency that helps businesses get found on the Internet. She also serves as BrightLocal’s local search evangelist.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Sherry Bonelli
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