Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns.
But, to recognize patterns and find insights, an AI engine needs to be trained with lots of examples.
A Singapore-based startup called Bottos says that the cost of data to train the model can take up half the budget for an AI or predictive modeling project. To reduce the cost and the hassle, the company this week launched a public beta of a blockchain-based Data Marketplace. A full release version is expected to launch late next month.
The marketplace is actually the first decentralized app, or DApp, on Bottos’s open-source public blockchain. Co-founder Xin Song told me that the custom-made blockchain is the backbone for an ecosystem based around various AI applications.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
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