Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Facebook reopens review process for Instant Games & Messenger apps
Apr 18, 2018 by Amy Gesenhues
After halting app reviews following the Cambridge Analytica crisis, Facebook is reopening its process — but will people trust the apps? - Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as live footage
Apr 18, 2018 by Amy Gesenhues
Facebook says its new video format is currently being tested among a group of creators, publishers and shows, with a wider rollout happening soon. - Tech companies organize two efforts to support personal data management — both called Open GDPR
Apr 18, 2018 by Barry Levine
Though unrelated, the initiatives reflect some of the ways the ad and marketing industry is organizing itself around its personal data responsibilities. - Adobe gets more serious about voice interaction with purchase of Sayspring
Apr 18, 2018 by Barry Levine
The one-year-old startup offers a tool that non-technical users can use to create voice-based applications. - Snapchat broadens its ad options with new Shoppable AR Lenses for brands
Apr 18, 2018 by Amy Gesenhues
Advertisers will now be able to add a ‘Buy Now,’ ‘Watch’ or ‘Install Now’ button to their branded Lenses. - Senators introduce privacy ‘bill of rights’ to protect consumer data
Apr 17, 2018 by Robin Kurzer
The CONSENT Act would require edge providers to comply with FTC-regulated data protection rules. - Are your ads pointing to the right domain? Here’s a script to find out.
Apr 17, 2018 by Daniel Gilbert
KA-POW! Contributor Daniel Gilbert has a ‘super’ helpful script that will make you look like a PPC superhero by verifying your ads are linking to the right domain. - Want to target position 0? Here’s what you need to make that happen
Apr 17, 2018 by Karen Bone
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets. - Here’s how to use Twitter to dominate the Google search results
Apr 17, 2018 by Chris Silver Smith
If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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