Former New York Times Executive Director for Marketing Technology Madeline Delianides at the MarTech Conference.
“How are you going to treat that [personal] data with the respect it deserves, just as you would treat the person [it represents] with respect?”
That question from RSA Security CMO Holly Rollo, during the keynote talks that opened our MarTech Conference Tuesday in San Jose, California, pegged a key theme for marketers this year.
The last 12 months, of course, have seen preparation for the EU’s General Data Protection Regulation (GDPR), the Facebook/Cambridge Analytica scandal, moves by Google and Apple to further diminish the role of third-party cookies and the launch of inexpensive fake video tools, among other major developments affecting personal data and trust.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Barry Levine
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