Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
Apr 30, 2018 by Ginny Marvin
The IAB’s latest video advertising study finds two-thirds of advertisers will shift budgets from TV to digital. - First look! Here’s what you can expect at SMX Advanced
Apr 30, 2018 by Chris Sherman
SMX Advanced is unique in so many ways. It’s the premier experts-only conference programmed by the team at Search Engine Land, the publication of record for search marketers. It attracts the biggest group of the world’s most sophisticated marketers for three days of learning and sharing. - Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets
Apr 30, 2018 by Barry Levine
Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back. - YouTube announces more moves to chip away at TV ad budgets
Apr 30, 2018 by Ginny Marvin
The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred network. - You vs. data: Where people fit in modern retail marketing strategy
Apr 27, 2018 by Steve Tutelman
Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
- 13 Apps for Live-streaming Video, Practical Ecommerce
- April Highlights in Facebook Business News, Facebook Business
- Envisioning An All-Encompassing Total Video Strategy, AdExchanger
- Facebook’s dark ads problem is systemic, TechCrunch
- How Content Can Create a Self-Sustaining Customer Referral Engine, Content Marketing Institute
- Jeff Bezos interview with Axel Springer CEO on Amazon, Trump, Blue Origin, family, and regulation, Business Insider
- Radius & Leadspace Join Forces To Lead $50 Billion Data Intelligence Market, PR Newswire
- Smart Speakers Are The Latest Content Channel You Should Care About, Contently
- The Future of Audience Selection: Where AI Can Take Your Campaigns, Marketo
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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The post Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads appeared first on Scott.Services Online Marketing News.
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