Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Facebook continues to refine its app data & ad-targeting safety measures
Apr 25, 2018 by Amy Gesenhues
The site announced a number of changes to its app APIs and introduced a new ad-targeting prompt that reminds advertisers about anti-discrimination policies. - 3 lessons learned from 365,000 Amazon furniture & home goods product pages
Apr 25, 2018 by Andrew Waber
What helps product pages stand out and spur conversions in this competitive category? Contributor Andrew Waber lays out the results of a recent analysis. - Twitter updates TOS and privacy policy to comply with GDPR
Apr 25, 2018 by Robin Kurzer
The social media company joins other large companies updating their policies to comply with the sweeping EU legislation. - 2018 Stackie Award winners: The most impactful martech stacks this year
Apr 25, 2018 by Robin Kurzer
Scott Brinker announces the winners and talks about the Stackies in general on Tuesday, the first full day of this year’s MarTech conference. - Reports: Fake reviews are a growing problem on Amazon, Google
Apr 25, 2018 by Greg Sterling
Facebook is reportedly the source of some of the fake review solicitations. - New date! Customer data strategies & identity resolution webinar
Apr 25, 2018 by Digital Marketing Depot
When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? - At this year’s MarTech Conference, trust takes a starring role
Apr 25, 2018 by Barry Levine
It’s appropriate that, in the year of GDPR and the Facebook scandal, marketers are coming back to the key ingredient in customer relationships. - Scott Brinker unveils his most populous Marketing Technology Landscape yet
Apr 25, 2018 by Barry Levine
At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech ecosystem. - Segment employs its hub position to implement GDPR deletion or suppression requests
Apr 25, 2018 by Barry Levine
The customer data platform/universal API provider can implement by itself key GDPR-related data requests for multiple tools. - How to increase B2B form submissions through conversion testing
Apr 25, 2018 by Abraham Nord
Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results. - Why do we overcomplicate link building?
Apr 25, 2018 by Julie Joyce
Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s only as hard as you make it.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
- 5 Reasons LinkedIn’s New Video Ads Are the B2B Marketer’s Secret Weapon, The AdStage Blog
- Digital Experience: 5 Barriers to Working Effectively Across Marketing & IT, CMS Wire
- Former Amazon Exec on Maintaining Brand Control, Practical Ecommerce
- How Publicis Media Helps Clients Navigate The Convergence Of Media And Commerce, AdExchanger
- How to Improve Marketing Response Rates by Avoiding Mistakes, MarketingProfs
- Introducing new choices for parents to further customize YouTube Kids, Official YouTube Blog
- Making high quality video efficient, YouTube Engineering and Developers Blog
- Marketing With Content: The Next Step for Brands, Contently
- Study: 92% of marketers plan to ramp up Instagram influencer efforts, Mobile Marketer
- What Is Ad Session RPM In AdSense? It’s Important., Ezoic
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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