Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us
Apr 11, 2018 by Michelle Robbins
A brief history of the many privacy disasters at the world’s dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook’s CEO faces Congress. - Closing the deal with in-store customers
Apr 11, 2018 by Davor Sutija
After a brand spends big bucks to get a potential customer into the retail environment, how can they win the sale? Contributor Davor Sutija suggests approaches and technologies that can help. - Best practices for customer data strategies and identity resolution
Apr 11, 2018 by Digital Marketing Depot
When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions. - Facebook confronts class action lawsuit on behalf of 70M users
Apr 11, 2018 by Greg Sterling
The central claim is that Facebook profited from the transfer of user data without consent. - Native will dominate display spending in 2018
Apr 11, 2018 by Greg Sterling
Mobile, social media and Amazon are the major growth drivers. - Sendwithus launches GDPR-compliant, cloud-based email CMS
Apr 10, 2018 by Robin Kurzer
Dyspatch was made specifically to help enterprises manage their transactional emails on a large scale. - Oracle adds clouds for analytics, segmentation and loyalty
Apr 10, 2018 by Barry Levine
The new Oracle Infinity is the company’s first web/app analytics platform, and the new CX Audience and Loyalty clouds boost existing capabilities.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
- How Chatbots, AI, and Tech Can Improve Customer Care, MarketingProfs
- How to Create the Perfect Abandoned Cart Emails, Live Chat Inc.
- Martech-Enabled Marketing Operations: Invisible Roads and Bridges, Chief Marketing Technologist
- Reddit boots hundreds of accounts linked to Russian propaganda trolls, CNET
- Snap Spectacles Model 002 With 802.11ac Surface in FCC Filing, Variety
- The 3 Things Marketers Care Most About For 2018, Marketo
- Twitter endorses the Honest Ads Act, a bill promoting political ad transparency, TechCrunch
- Who Wins And Loses As Brands Flee The Long Tail?, AdExchanger
- Yelp CEO Jeremy Stoppelman: People are “waking up” to tech’s dark side, Recode
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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