The Interactive Advertising Bureau (IAB) unveiled its “Guidelines for Identifier for Advertising on OTT Platforms” Tuesday morning to provide “a high-quality advertising experience within over-the-top television (OTT) environments,” according to the press release announcing the news. OTT environments include smart TVs, connected devices and other systems.
Central to the framework are best practices on how advertisers should manage OTT advertising through the use of identifiers for advertising (IFAs).
[Read the full article on MarTech Today.]
About The Author
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Robin Kurzer
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