To get a sense of how B2B-oriented companies are responding to the upcoming General Data Protection Regulation (GDPR), we checked in with Salesforce and Demandbase.
While Salesforce is used for consumer-facing marketing and customer management, it is best known as the repository of customer data for salespeople calling on companies.
“We look at GDPR as a huge opportunity,” SVP of Global Privacy Lindsey Finch told me, “not only for us, but for the industry.”
She told me that Salesforce is building on its existing “sophisticated sharing model,” with lots of new audit fields. The ability to delete an identity across the platform has previously existed, for example, but a release in February made it “easier and more consistent.”
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
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