Decibel launches a Score for digital experience

Experience may be a subjective thing, but London-based Decibel has launched a platform to score its digital embodiment.

The new Digital Experience Intelligence platform generates a Digital Experience Score, or DXS, ranging from a low of 1 to a high of 10. The Score is intended to establish a user’s state of mind when interacting with a website or mobile app, and the London-based analytics firm says this is the first time such scoring has been available at scale.

CEO Ben Harris, who described this new Score as “absolutely game-changing,” told me that the platform employs five categories of metrics. There’s Distance, gauging how far a mouse or scroll movement travels, and Velocity, to detect the speed of user actions. Movement tracks right, left, up or down, Focus shows how long a user is engaged, and Hesitation conveys hovering without clicking.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Barry Levine

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