A free interactive augmented reality app is helping to promote a new IMAX family documentary about pandas.
The IMAX film, appropriately called “Pandas,” depicts how real-life captive-born pandas are reintroduced into the wild. The movie has opened at IMAX theaters in US museums and will be made available to other IMAX theaters this summer.
To expand on the film’s educational experience, the New York City-based VR creative agency Moth + Flame has created Pandas AR, an interactive experience for iOS smartphones and tablets. An Android version is scheduled for release in a few months.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
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