Publicly-traded cloud communications platform Twilio said it will acquire Denver-based interactive email provider SendGrid in an all stock deal valued at roughly $2 billion.
The acquisition adds email to the other communications channels that Twilio’s API already supports, such as voice, SMS, chat and messaging apps.
SendGrid has “taken the same developer-first approach as we have — building a great API, reducing friction to getting started, focusing on trust and quality and showing developers what’s possible with the power of code,” Twilio CEO Jeff Larson said. SendGrid went public in November 2017.
Twilio is making a huge investment in SendGrid, paying more than its market value as of Monday of $1.43 billion. Since the announcement, Twilio’s stock has dropped 2.68 points; SendGrid was down 1.73 at press time.
Why you should care
Customers are increasingly demanding a single point of access, or a unified platform, for their marketing tools. Larson says that this move will provide Twilio customers with a single platform through which to access all of their communication tactics.
“Joining Twilio will allow us to accelerate our journey toward a shared vision of offering one trusted platform to fuel the future of customer communications,” SendGrid CEO Sameer Dholakia said in a letter to employees filed with the SEC. “Today’s announcement will enhance our brand among developers, give us immediate scale, and expand opportunities to cross sell and invest.”
This is the second email acquisition announced within a week. Last week, Salesforce bought interactive email services startup Rebel to add to its Marketing Cloud.
More on the acquisition
- Dholakia said he will stay in his role
- SendGrid will be an autonomous division of Twilio
- Twilio expects the transaction to formally close in the first half of 2019.
This story first appeared on MarTech Today. For more on marketing technology, click here.
About The Author
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.
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