Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Facebook cracking down on ads with clickbait headlines, sensationalized language
Oct 17, 2018 by Amy Gesenhues
The company says any ads containing engagement bait, sensationalized language or headlines that withhold information will be penalized. - Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers
Oct 17, 2018 by Robin Kurzer
A new study from Nanigans shows that most retailers plan to spend 25% of their yearly digital ad budgets this holiday season. - Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping
Oct 17, 2018 by Amy Gesenhues
The social media platform says it has completely rebuilt its Product Pins system, adding up-to-date pricing and stock information. - How will Google’s new Android app licensing rules in Europe impact Chrome and search?
Oct 17, 2018 by Greg Sterling
The company is unlikely to see any loss of mobile search share as a result of complying with Europe’s antitrust decision. - Autopilot debuts real-time collaborative customer journey map
Oct 16, 2018 by Barry Levine
The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as add annotations or manage campaign functions. - Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform
Oct 16, 2018 by Robin Kurzer
The company says the move will bring together two developer-focused, API-based communications platforms that have worked together for years.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
- 7 ways to measure email marketing effectiveness, My Emma
- Building an Ecommerce Business, Part 4: Copywriting Matters, Practical Ecommerce
- Enabling further research of information operations on Twitter, Twitter
- Graphic Design in the Modern World: What Marketers Need to Know, Marketo
- Politics on Reddit, Reddit Blog
- The hidden costs of taking programmatic in-house, Digiday
- The Pros & Cons Of Long-Term Vs. One-Off Influencer Partnerships, MediaKix
- Three most common mistakes to avoid with digital transformation projects, Get Elastic
- Where Testing Fits in Your Omnichannel Experiences, CMS Wire
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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