Marketing Day: Using LinkedIn data for Bing Ad campaigns, YouTube brand safety tool, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Google responds to large ad fraud operation that utilized more than 125 Android apps
  Oct 23, 2018 by Robin Kurzer
  The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it.
• Is Facebook the only platform using 2FA for ad targeting purposes?
  Oct 23, 2018 by Amy Gesenhues
  After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here’s what we learned.
• Marketers can now use LinkedIn category data for targeting through Bing search
  Oct 23, 2018 by Robin Kurzer
  Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.
• Oracle launches a ‘CDP-plus’ for its clouds
  Oct 22, 2018 by Barry Levine
  Called CX Unity, it provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the data.
• Fullscreen offers marketers another YouTube brand safety tool
  Oct 22, 2018 by Barry Levine
  With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world’s biggest video platform.
• When it comes to campaign design and measurement, many sizes fit all
  Oct 22, 2018 by Chuck Moran
  When you focus on tuning one campaign KPI, you inevitably affect the others. It’s an imperfect world where you must be aware of the tradeoffs you’re making.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

• 2019 Is the Year of Page Speed. Are You Ready?, Unbounce
• 3 Tips on How to Use Websites Wisely, PPC Hero
• Content Optimization: How to Optimize your Content for Maximum Results, Razor Social
• How Advertisers Are Using Twitch To Reach People Who Hate Ads, AdExchanger
• How to Take Your Content Marketing from Data Reactive to Data Driven, Convince & Convert
• Meet the Measurement Partners Who Measure and Verify Ads on Facebook, Facebook Business
• Should Marketers Be Using Email Retargeting? How It Works, Ignite Visibility
• Smartly.io launches Creative Studio service and receives Facebook Creative Platform Badge for automation technology, PR Newswire
• Twitter bans more InfoWars accounts, CNN
• User Experience Design Is a Specialty: Treat it as Such, CMS Wire

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues

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