Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
Oct 16, 2018 by Digital Marketing Depot
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data? - Facebook: Coming to a TV near you?
Oct 16, 2018 by Amy Gesenhues
The company is rumored to be working on a device under the name Project Ripley to launch next spring. - Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube
Oct 16, 2018 by Greg Sterling
Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks. - Sales and marketing: Decision makers say you’re sending mixed messages
Oct 16, 2018 by Robin Kurzer
A LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a gap in messaging to potential buyers. - YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Oct 16, 2018 by Ginny Marvin
Google says the new attribution will better reflect the role of video in the customer journey. - Braze launches an app ecosystem with more than 45 integrations
Oct 15, 2018 by Barry Levine
Called Braze Alloys, it’s one more step by this former mobile marketing platform (when it was known as Appboy) toward expanding its channel and functional reach. - Semcasting unveils ‘first self-serve deterministic attribution platform’
Oct 15, 2018 by Barry Levine
Employing IP and street addresses, the platform makes available the process that Semcasting had been providing as a professional service. - Native ad test in Google Discover feeds gets a new look
Oct 15, 2018 by Ginny Marvin
The ads reflect the new design of Google Discover, previously known as Google Feed. - Last call! Secure your seat at SMX East now
Oct 15, 2018 by Marketing Land
Actionable SEO and SEM tactics that deliver amazing results: That’s what you’ll get by joining us next week for SMX® East, October 24-25 in New York City. Grab your All Access pass by October 23 and save $100 off on-site rates.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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