Individual clips from Maroon 5’s Vivoom-powered “Confessionals”
The biggest difference between today’s advertising and advertising in the days of “Mad Men” is the current importance of users who create and share content about your brand.
A user passing around imagery showing a product being used, particularly if it comes with that user’s implied endorsement of said product, has more value than truckloads of ad impressions.
Often, brands sift user-created content to curate the best photos of real people eating their hot dog or the best videos describing how much they love driving their Subaru. They might conduct a contest and display the dozen best hot dog photos or link to the best Subaru-appreciation video.
Since 2014, Boston-based Vivoom has been taking this a step further, offering a white-label platform so brands can automatically add user content like videos into a brand-created offering. And then the user can share that result, presenting a more completely packaged brand message.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Barry Levine
For more SEO, PPC, internet marketing news please check out https://news.scott.services
Why not check out our SEO, PPC marketing services at https://www.scott.services
We’re also on:
https://www.facebook.com/scottdotservices/
https://twitter.com/scottdsmith
https://plus.google.com/112865305341039147737
The post Vivoom turns user-generated content into user-created ads appeared first on Scott.Services Online Marketing News.
source https://news.scott.services/vivoom-turns-user-generated-content-into-user-created-ads/
No comments:
Post a Comment