Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- 8 ways to use content to skyrocket user engagement
Jul 26, 2018 by Kristopher Jones
Contributor Kristopher Jones speculates that user engagement impacts search engine rankings and shares 8 tips you can use to make your content more engaging for users. - 4 must-do’s for marketing budget planning
Jul 26, 2018 by Digital Marketing Depot
The budgeting process is usually frenzied and full of important moving pieces, especially for marketers. Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done. - Google ups its AI services with new Contact Center solution and developer tools
Jul 26, 2018 by Barry Levine
The tech giant’s conversational platform is now turning into an intelligent virtual agent and agent helper. - New report: Consent management platforms are purchased less often than other privacy tools
Jul 26, 2018 by Barry Levine
According to TrustArc and the IAPP, that may be because consent management has too many ‘cooks in the kitchen.’ - When should marketers use AR and when VR?
Jul 26, 2018 by Barry Levine
A marketing tech exec offers some rules of thumb. - LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts
Jul 26, 2018 by Amy Gesenhues
The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Debra Mastaler
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