Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR) depicts a self-contained, navigable 3D world and is usually experienced through a specialized motion-detecting headset.
Just as marketers have learned when a project should employ a website and when it should utilize an app, so they are beginning to understand when to choose AR or VR.
Philadelphia-based consumer engagement shop MVP Interactive has designed and built a variety of projects in each mode, as well as other kinds of marketing tech, so I asked CEO and founder James Giglio about his developing sense of when to use what.
In one project, for instance, MVP put Oculus VR headsets into football helmets so that four fans at a time could experience a 70-second point-of-view immersion into what a Washington Redskins football player experiences on game day, sponsored by Anheuser-Busch.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
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