Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech
Jul 30, 2018 by Barry Levine
The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype. - Why AI for PR may be different than AI for marketing
Jul 30, 2018 by Barry Levine
A PR exec sees an essential difference that will keep humans in the game. - 5 ways to hack a higher marketing ROI
Jul 30, 2018 by Rex Briggs
Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it. - 7 easy ways to multiply your conversions
Jul 30, 2018 by Digital Marketing Depot
Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. - Prediction About Data Usage Post-GDPR
Jul 30, 2018 by Rob Rasko
Contributor Rob Rasko interviewed 3 industry leaders and asked, ‘Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?’ Here’s what he learned. - How to use SEO for big ROI during back-to-school and other sales events
Jul 30, 2018 by Karen Bone
Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
- 21 of the Best Email Subject Lines We’ve Ever Seen, Hubspot
- 3 YouTube shopping trends marketers should understand, Think With Google
- A Safer Conversation, Periscope
- Instagram: The Ad Channel Your Parents Aren’t On (Yet), Practical Ecommerce
- Introducing Marketing API, v3.1, Facebook for Developers
- The Facebook Attribution Window: How Facebook Tracks Conversions, Social Media Examiner
- Why You Need To Include Pinterest in Your Marketing Strategy, Business 2 Community
- You Must Win Every Moment of Trust to Win the Moment of Truth, Content Marketing Institute
- YouTube desktop player now supports vertical videos w/ dynamic video player, 9 to 5 Google
About The Author
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Debra Mastaler
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