Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Rebranding your local business? Don’t start without reading these tips
Jul 31, 2018 by Jamie Pitman
Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success. - Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager
Jul 31, 2018 by Amy Gesenhues
A select group of Snapchat’s Discover partners have been given access to Snap Private Marketplace, a beta program for publishers to monetize content. - Special rates to SMX East end soon!
Jul 31, 2018 by Marketing Land
Google’s new Search Console. Site speed as a ranking factor. Voice search. Mobile-first index. Search advertising testing. For more than a decade, hot topics like these have attracted marketers obsessed with SEO and SEM to New York City for SMX® East. - Twitter shares how it ranks search results after being accused of shadow banning accounts
Jul 31, 2018 by Amy Gesenhues
The company confirmed it does not shadow ban accounts. There had been a problem, but it was isolated to its auto-suggestion feature for search. - Facebook updates video ad metrics & adds Moat as measurement partner
Jul 31, 2018 by Amy Gesenhues
Advertisers will soon be able to use Moat’s measurement platform to verify Facebook’s new Video Play metric.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Debra Mastaler
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