Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Looking to grow into a C-level leadership role? Focus on e-commerce.
Jul 18, 2018 by Andrew Waber
Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their e-commerce practice as a way to stand out. - SEO & SEM experts are coming to NYC! Are you?
Jul 18, 2018 by Marketing Land
Search marketing has never been more important… or more complex. Staying on top of all the new tools, technologies and trends is a huge challenge. Attend SMX® East October 24-25 in New York City and get up to speed on the new search console, aligning your customer journey, mobile, AMP, voice and analytics. - Why the local search marketplace would benefit from a super-app
Jul 18, 2018 by Wesley Young
Contributor Wesley Young looks at how WeChat works, what the chances are of a similar app development here in the US and what integrated interfaces could mean for local search marketers. - Oracle Responsys launches first SMS aggregator marketplace
Jul 18, 2018 by Barry Levine
Now, marketers can select from hundreds of aggregators, covering every territory. - Google hit with largest-ever $5 billion antitrust penalty in Android case
Jul 18, 2018 by Greg Sterling
The fine could have reached $11 billion, according to EU regulation guidelines. - How to be proactive and prevent a negative SEO campaign — Part 3
Jul 18, 2018 by Joe Sinkwitz
There is no such thing as being negative SEO-proof, says contributor Joe Sinkwitz. All you can do is take steps to lessen the probability of becoming a victim. Here’s how to reduce attack vectors and protect your site. - Ask an SMXpert – Google Tag Manager
Jul 18, 2018 by Debra Mastaler
SMXperts Stephanie Wallace and Tom Bennet answer questions on how Google Tag Manager works, its key benefits and why you should be using it. - Google My Business listings: 5 frequently asked questions
Jul 18, 2018 by Sherry Bonelli
GMB has a handful of new features and some best-practice confusion. Contributor Sherry Bonelli clears things up and answers five frequently asked questions on fake reviews, random people changing your listing and more.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Debra Mastaler
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