Just when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation (GDPR), which went into effect on May 25, along comes the newly enacted California Consumer Privacy Act (CCPA).
Like GDPR, the new California legislation establishes consumer rights over personal data, including the right of deletion of that data, the right to opt out and the right to grant consent before data is collected. It affects companies doing business in California, although the exact definition of that term is expected to be determined more exactly by the time the Act goes into effect in January 2020.
To help organizations get a sense of whether they have to comply with CCPA, and, if so, what that might involve, privacy management firm OneTrust is now out with what it says is the new law’s first Initial Planning Assessment tool (registration required), developed with the International Association of Privacy Professionals.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
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