Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- You’ll love what the MarTech agenda has to offer
Jul 12, 2018 by Marketing Land
Come join the community of marketing leaders who are harnessing the marketing, technology and management trinity to drive digital transformation and achieve results. At MarTech®, you’ll get 55+ sessions, presentations and keynotes featuring more than 30 experts, product demos from dozens of vendors, structured and unstructured networking and much more. - Twitter testing Promoted Trend Spotlight ads that give brands space atop the Explore tab
Jul 12, 2018 by Amy Gesenhues
Disney is the first advertiser to launch a campaign using the new ad unit. - Where will Facebook’s growth come from? Instagram
Jul 12, 2018 by Brian Handly
Contributor Brian Handly shares research that reveals the surprising sophistication SMBs are employing in their advertising on Instagram. - YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission
Jul 12, 2018 by Amy Gesenhues
The first batch of creators to get access to the new tool will be limited to channels with more than 100,000 subscribers. - IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech
Jul 12, 2018 by Barry Levine
The effort, expected to launch by the end of this year, will track transactions on real-time programmatic platforms. - Facebook receives $664,000 UK privacy fine, which could have been $1.9B under GDPR
Jul 12, 2018 by Greg Sterling
A US FTC investigation could also bring billions more in potential penalties. - Twitter is removing locked accounts from follower counts
Jul 11, 2018 by Amy Gesenhues
The company says most users will see a slight change in follower numbers, but users with a large number of followers may see a more significant drop. - SMX Advanced 2018 Session Recap: Maximizing the Impact of Online Video Ads
Jul 11, 2018 by Joe Martinez
Thinking about adding video advertising to your marketing mix? Contributor Joe Martinez shares the video marketing tips he picked up from the Online Video Ads session at SMX Advanced. - Facebook to begin testing new ‘Highlights’ feature that lets users save Stories
Jul 11, 2018 by Amy Gesenhues
Facebook’s Stories Highlights will display as a horizontal scroll bar on a user’s profile.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Debra Mastaler
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