Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Activating B2B influencers across earned, owned, shared & paid media
Jul 16, 2018 by Michael Brito
There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. - Facebook says ‘tens of thousands’ of people opt in to take its user surveys every week
Jul 16, 2018 by Amy Gesenhues
A team of more than 100 user researchers collect and analyze feedback to help inform product decisions. - Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence
Jul 16, 2018 by Digital Marketing Depot
With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive valuable real-time insights from inbound phone conversations. - New features in the Facebook Ads Manager app make building ads on mobile easier
Jul 16, 2018 by Amy Gesenhues
The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and more.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Debra Mastaler
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The post Marketing Day: Facebook Ads Manager, B2B influencers & more appeared first on Scott.Services Online Marketing News.
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