Eric Hedekar from STAT, a tool that tracks the Google search results, posted on Twitter that he caught Google testing making the URL in the snippet a hyperlink and clickable. The snippet typically only has one clickable location, the title of the snippet. But Eric said in about 0.5% of the search results, the green URL is also clickable.
Here is a screen shot showing the cursor show the URL is clickable:
Here are his tweets:
— Eric Hedekar (@EricHedekar) June 29, 2018
I am not able to replicate it, but Google is constantly testing things, so this doesn’t surprise me. Eric said he saw this in Australia, Canada, India, New Zealand, and US english markets on desktop.
Forum discussion at Twitter.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)
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