Search came a long way this past year. We saw the appearance of the zero-result SERP, featuring knowledge cards for answers such as conversions and times.
We welcomed the mobile-first index and the mobile speed update. With the focus on mobile, we saw meta description lengths shorten from 300+ to 150 or so.
We saw minor changes to image search and a renewed emphasis on “compelling and shareable content.” After testing video carousels on desktop SERPs for a while, Google decided to roll the feature out by replacing video thumbnails with video carousels across the board. Understandably, we’ve since seen more focus on producing video.
Some algorithm updates occurred overnight, some happened incrementally. Some caused only ripples, and some turned the SERPs updside down.
As we say hello to 2019, we want to take a moment to reflect on this past year. The algorithm changes we saw last year can be indicators of changes or trends to come. Search engines often make incremental adjustments to their filters.
So, our friends over at E2M have created a visual and entertaining overview of what went down in Google Search over 2018 — and which might help give us an idea of where we’re going next.
Google’s biggest Search algorithm updates of 2018 – A visual representation by E2M
Related reading
A roundup of fan favorite articles on search industry news and trends from 2018. Feat: alternative search engines, algorithm updates, free courses and more.
A roundup of fan favorite articles on SEO tips and tools from 2018. Feat: Google Analytics guides, meta tag tutorials, SPAs, keywords, local SEO, and more.
Thinking of starting to put your SEO skills to good use as a side gig? Here are some tips and resources for how to start a freelance SEO career.
Interested in learning more about SEO in 2019? Here are the key trends you need to follow to improve your search optimization skills.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Kimberly Collins
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