Wednesday, 30 January 2019

Meet Netflix, NPR, and The New York Times at MarTech

The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what’s more — they’re eager to share their knowledge, experiences, and lessons learned to help you overcome your own workplace challenges.

Attend MarTech®, April 3-5 in San Jose. You’ll walk away with proven strategies for constructing successful playbooks, validating initiatives, unifying teams, and maximizing ROI.




Drive Impressive Results, Design Amazing Customer Experiences, And More

Here’s a look at what you’ll learn from these leading brands:

  • Applying Product Management to Martech at the New York Times – with Pamela Della Motta, Director of Product, Marketing Technology, and Kristian Kristensen, VP for Engineering, at The New York Times
  • Marketing Data Science and Your Data Strategy – with Jason Mestrits, Senior Manager Data Science & Analytics at Nordstrom
  • Measure What Matters: Data Strategy to Drive Results – with Jennifer Brett, Head of Americas Insights at LinkedIn
  • Quasi Experimentation at Netflix – with Mike Pow, Senior Product Manager, Experimentation Platform at Netflix
  • How Martech Empowers (or Absorbs) Five Modern “Chiefs” in Marketing – with Shawn Goodin, Chief Marketing Technology Officer, at JP Morgan Chase
  • Personalizing User Experience: Beyond A/B Testing – with Aaron Wroblewski, AI Software Engineering Manager at Zillow
  • The New Era of V-Commerce: What Marketers Need to Know about Alexa, Siri and the AI Revolution – with Meg Goldthwaite, Chief Marketing Officer at National Public Radio

See the complete MarTech agenda.

Register NOW & save up to $600

Pick your ideal pass and register now!

Hope to see you there!

Psst… Think you have an award-winning marketing technology stack? Enter the 2019 Stackies, sponsored by Airstack, for a chance to be recognized by the MarTech community!

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Scott Brinker is the conference chair of the MarTech® Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today’s parent company, Third Door Media. The MarTech event grew out of Brinker’s blog, chiefmartec.com, which has chronicled the rise of marketing technology and its changing marketing strategy, management and culture since 2008. In addition to his work on MarTech, Scott serves as the VP platform ecosystem at HubSpot. Previously, he was the co-founder and CTO of ion interactive.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Scott Brinker

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