Marketing Day: Update on industry ID resolution, mobile ad receptivity, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent headlines from MarTech Today, our sister site dedicated to marketing technology:

• The ad industry continues its quest toward fewer cookies and more consistent user IDs
  Jan 17, 2019 by Barry Levine
  The IAB Tech Lab’s DigiTrust and the Advertising ID Consortium chart different, but intersecting, paths toward the goal of an industry-wide identity resolution.
• 3 types of silos killing your marketing team
  Jan 17, 2019 by Digital Marketing Depot
  Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks, much less optimize and streamline how […]
• What is identity resolution?
  Jan 17, 2019 by Robin Kurzer
  What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing.

Online Marketing News From Around The Web:

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues

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