Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Client in-housing, competition for talent top digital agency concerns
Jan 30, 2019 by Ginny Marvin
Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire. - Facebook pulls Research app after backlash over use of teen data
Jan 30, 2019 by Amy Gesenhues
Report finds Facebook has been paying users, mostly teens, to download a VPN app to access their data. - Meet Netflix, NPR, and The New York Times at MarTech
Jan 30, 2019 by Scott Brinker
The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what’s more — they’re eager to share their knowledge, experiences, and lessons learned to help you overcome your own workplace challenges. - Cross-domain analytics tracking: Why you may not need it
Jan 30, 2019 by Alan K’necht
Implementing a cross-domain tracking solution isn’t the answer to poorly configured websites. Here’s why. - Reddit launches cost-per-click ads
Jan 30, 2019 by Amy Gesenhues
Campaign objectives for the new ads include reach, video views, traffic and conversions. - Creative, short-form video: The secret weapon in getting Gen Z on board with your brand
Jan 30, 2019 by Katherine Hays
Gen Z is set to become the biggest population cohort in the economy this year and brands have to embrace the channels this generation prefers. - Case study: A tale of two insights and why they are not all created equal
Jan 30, 2019 by Gary Ellis
Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy. - InsideSales’ new study: AI is ‘becoming a way of life’ for sales
Jan 29, 2019 by Barry Levine
Nearly three-quarters of surveyed sales pros in the U.S. are now using some kind of AI at work, twice the rate of last year’s report.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues
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